Informatics SciComm Group
Research is at the heart of what we do in the School of Informatics. Publicising our scientific achievements is important, whether we target internal audiences or the public outside of academia. Publicity can serve as a great tool to recruit students and staff, but also to engage the general public with our research and create a pathway to impact.
Due to the size of the School, there are many stories in Informatics waiting to be told. Currently, the Informatics Communications Team in collaboration with the University Press Office is identifying them, but we need help to get through to the ones, that haven't been told yet - either because they are still very new, or very niche or the person who could tell them needs more confidence. That’s why we are inviting PGR students and post-doctoral researchers to give us a hand in identifying, selecting and writing up stories about our research. Vijay Nagarajan, Informatics Director of Equality, Diversity and Inclusion will be working with us to ensure our stories represent all research in the School, not just topical and popular fields.
We are setting up this sci comms group to represent each of the six institutes within the School of Informatics. Our first task, guided by Vijay, will be to come up with a set of values we would like our stories to promote. This will be an invaluable opportunity to have a hand in shaping the image of the school and how we promote it externally.
Ricky Zhu - AIAI
Steph Droop - CDT in NLP
Ella Davyson - CDT in BioMEd AI
SriPriya G - LFCS
Adarsh Doddappagouda Patil - ICSA
Kasia Kokowska - Marketing, Communications and Outreach Manager
Rhona Crawford - University Press Office
Amy Rafferty - Edinburgh Innovations
Interested in joining?
What will be expected of me if I join the group?
We envisage the group will meet every six weeks, so you will have to be available to attend these meetings. If you miss it occasionally it will be fine, or you can try to send a deputy. The meetings shouldn't be longer than 90 minutes (but probably shorter). The appointment will be for the duration of one year or longer depending on your availability and other commitments. Each representative should be prepared to pitch stories from their institute that they think are worth publicising. Informatics Marketing, Communications and Outreach Manager, as well as the University Press Officer will be in attendance to advise how the pitched stories could be promoted.
Do I need any qualifications to join the group?
You need to be passionate about science communication and prepared to learn good practice. All members will be offered media training developed in-house by the InfComms Team with support from the University Press Office and advice.
Where do you promote science stories?
We will be looking at various channels for promoting these stories, both internal and external: our monthly research success stories reports, the School newsletter, the School website and social media channels, as well as press releases developed with the Press Office.
Will I learn to write my own stories?
We plan to set up Informatics Science Blog to help us promote stories that might not be appropriate for the general channels. Perhaps you brought a story that’s very niche or tricky to explain – or perhaps we have an abundance of stories and have to find the right channels to promote them. For anyone interested in developing their own stories, the Science Blog will be the outlet to do so.
How do I join the group?
Please email Kasia Kokowska, Informatics Marketing, Communications and Outreach Manager.