ICSA Colloquium - 10/10/19
Title: GAIUS: Enabling hyperlocal content for the next three billion
Abstract: Global mobile broadband penetration is expected to reach 60% by 2020. However, the next three billion users have been facing issues accessing content that is relevant to them. The underlying market pain points are three fold: 1. There are no good platforms for enabling localised content generation and distribution especially in emerging markets 2. Current mobile web content is very poorly designed and not optimized for super fast content delivery in emerging markets 3. Localised content require sustainable content platforms where content can be easily monetised through ads. This is difficult to achieve with Google and Facebook controlling majority of the content ad ecosystem! I will present GAIUS, a platform with an ambitious vision of solving the last mile content provisioning challenge for the next three billion users in emerging markets. GAIUS aims to bring together consumers, content producers and ad providers into a consumer focused local cloud ecosystem delivering unprecedented value to the stakeholders in terms of customer reach, revenue and performance.
Biography: Dr. Arjuna Sathiaseelan is the CEO and Co-Founder of GAIUS Networks Inc, a New York University spinout focused on enabling a local content ad ecosystem for emerging markets. Before moving to the industry, Dr Arjuna Sathiaseelan directed the Networking for Development (N4D Lab) at the Computer Laboratory, University of Cambridge. The research group conducted research on novel Internet architectures for improving and reducing the cost of Internet access. He founded and chaired the IRTF Global Access to the Internet for All (GAIA) research group and was a member of the Internet Research Steering Group (IRSG). Through several projects he initiated he has connected more than half a million users to the Internet in emerging markets. He was in the Access Advisory Panel of the United Nations Foundation's $75 million Digital Impact Alliance (funded by the Melinda and Gates Foundation, USAID and SIDA). He also built the world's first blockchain wireless mesh router with the Ammbr Foundation. He is an advisor to Ubuntu Power - a social enterprise focussed on providing affordable off grid energy and Internet to underserved communities and Ensemble- a social business incubator in Democratic Republic of Congo. He is in Board of Studies at Amrita University. He is also in the advisory board of the EU NETCOMMOMS project. He is a member of the Center for Science and Policy (CSaP). He is also a member of the Cambridge Big Data initiative as a principal investigator interested in big data for development and understanding the interplay between users, networks and data for development and humanitarian crisis.
ICSA Colloquium - 10/10/19